I’ve recently begun work on a logo and website for a talent agency based in Los Angeles, California called Aspire Talent Agency. Their focus is on attracting talent who have a colored past and are looking to take their lives in a new direction through art, music, and drama. Former gang members, drug addicts, and criminals can get a new start in the entertainment industry through Aspire. We are still in the beginning stages of creating their website, but their logo is finished. We went through several iterations before deciding on the final design. Here are some examples of our initial designs.

And here is the final logo with some drop shadows added and circle for the background. The curve of little figure person reaching for the stars and the A in Aspire gave the logo a circular look and a circle behind it gave it just the right look for the client.

I very much look forward to creating an engaging website for this company. Their business model is absolutely wonderful the way they’re helping people, I don’t think I’ve ever heard of a talent agency like this one. I can’t wait to see how their site comes out.